Attendance for women's games is rising significantly.
– Projected revenue from the Women's World Cup exceeds $1 billion.
– All profits from the World Cup will be reinvested in women's football.
– The ecosystem for women's football is becoming more stable and lucrative.
– Women's sports rights are being unbundled, indicating a shift in market strategy.
▸ Full transcript
Now, how fluidly you move in your job and obviously based on your experience between the men's game and the women's game. It is not at all hyperbole to say you have been a chief architect of the women's game globally and certainly in this country. Where are we in that journey? You know, I mean, I know we're very focused on the World Cup, the men's World Cup this summer, but there'll be one next summer for the women. How would you describe the state of the women's game? I mean, I think it's, you know, the signals are out there, right? We're seeing attendances go up. I mean, I think the Denver and the end of a cell team, it was 62,000, 63,000. So you're seeing a lot of these amazing signals, you know, the women's World Cup next year. And so yes, I straddle both, but obviously have one eye on next summer as well, because, you know, this will be the first, It was 500 million, I think they made off of the last one. Now we're looking at billion and 100% of that money will be reinvested in the women's football, which is huge. But we're also seeing the ecosystem grow. We're seeing now club championships for global club championships for women like we have on the men's side. We're seeing professional leagues become more stable, become more in terms of attendance investment. So I think, listen, and even internally in FIFA, it used to be everything, and this was true, I think in a lot of sports you sell the men's game the women's game was an add-on you sell this it was an add-on now We're unbundling rights. We've just got.
Analysis
The women's game is experiencing significant growth, with attendance figures reaching 62,000 for events like the Denver match, indicating a strong upward trend. The upcoming Women's World Cup is projected to generate over a billion dollars, with all profits reinvested into women's football, marking a pivotal shift in the sport's financial landscape.
Smart money should note the evolving ecosystem around women's football, including the establishment of global club championships and more stable professional leagues. This shift from viewing women's games as add-ons to unbundling rights reflects a broader recognition of their market potential, suggesting lucrative investment opportunities in women's sports.